Seventh Generation Natural Laundry Detergent

  • Designed for standard and HE machines
  • Biodegradable, plant-derived formula
  • No optical brighteners (synthetic chemicals that make fabrics appear brighter)
  • Removes stubborn stains, dirt and grease

Learn more and buy at:




After getting a new HE washing machine a number of years ago I stopped using powdered laundry detergent. However, when I started looking into safer and healthier cleaning alternatives I found Seventh Generation Natural Laundry detergent. It does a great job cleaning all of or tough stains and smells great.  Not only is it safe for my family but it is also better for the environment.

One reason is that is does not contain optical brighteners.  What the heck are those and why do they matter, you ask? According to Seventh Generation they are, “synthetic chemicals that make fabrics appear brighter in the presence of ultraviolet light.”  In fact, they don’t even get clothes cleaner but just create the optical illusion of making clothing appear brighter.  What’s worse, they can rub off on your skin potentially causing a skin reaction.  They can also be harmful to the environment since they may survive the waste water treatment process and escape into lakes, rivers and streams. There they don’t completely biodegrade and accumulate in fish.  🙁


Pin It on Pinterest